At Epic we believe that ‘Customer Centricity’ can take root only by adopting both a top down and a bottom up approach. All levels of management have to be on the same wave length in terms of their understanding of what customer centricity means and how it can be engineered into their organizations. However, each level has their own perspective.
Accordingly, we have developed standard workshops to address the needs and concerns of all levels of management. We can also tailor workshops according to your requirements if you are a corporate looking for specific customer centricity topics that you want to learn more about.
All our workshops are highly interactive with engaging discussions around videos that share the experience and thought of global and regional leaders from organizations that have adopted customer centric principles and, with individual and group-based exercises that can help engrain the key concepts.
# | Workshop Title | Topics Covered | Target Audience |
1 | Take a Walk in Your Customers Journey - Step into their Shoes | 1. What is customer centricity 2. Why is it important 3. What is journey mapping 4. How can it help in building customer centricity 5. Persona building 6. Vision, missions, values and brand promises 7. Let's do journey mapping | Any person responsible for organization wide customer experience improvement. Mid-level executives from marketing, sales, manufacturing, operations, business development, and even finance executives responsible for cost |
2 | Building the ‘Customer Centric’ Organization – Taking Control of Your Most Important Asset’ | 1. What is customer centricity 2. Why is it important 3. Is it relevant for you 4. Key concepts & tools: a. Systems approach to building centricity b. Framework for transformation c. Significance of vision, mission and values for customer centricity d. Customer lifetime value development e. Journey mapping for cost optimization | Owners and Top Management |